Responsibilities Prepare regular management reports for performance monitoring and expense control, and ensure timely and accurate information delivery to management Interpret financial trends and explain deviations from budget, historical trend etc Coordinate and formulate, and track the KPI for the department and corresponding business units Provide periodical sales and the overall business performance analysis, identify business opportunities/ weakness, and recommend solutions to optimise the sales performance and business plans Perform budget and forecast process, and ensure accuracy and awareness of circumstances that could impact it Provide management report with all essential accurate information on ad